Regain Control of Your Data in 2024 and Delete Your Digital History. Here’s How to Do It


Maybe the best New Year’s resolution you could make is to tell companies to stop selling your personal data. Here’s how.

Mary-Elisabeth is an associate writer on CNET’s How-To team. She’s a recent graduate of UNC-Chapel Hill’s English Department, and resides in Charlotte, North Carolina. On the How-To team, she covers a little bit of everything. When she’s not writing, she’s catching up on Formula 1 or reading.

screenshot of the permission slip homepage
Permission Slip allows you to take control of your online personal data.  Consumer Reports/Screenshot by CNET

Go ahead: Resolve to be healthy in 2024 and get your financial house in order. But 2024 may also be the year you decide to take control of the personal data you share across the internet.

Your online personal data is scattered all over the web. Every time you sign up for a new social media platform or purchase something online, you give those companies bits and pieces of your personal data.

These pieces of your data are then collected by both companies and data brokers — which then sell it to other companies that can use your info to sell ads targeted at you. If you’ve given out your online data liberally, you’re paying for it now with ads that track you across the internet. 

The fix to this can be somewhat complicated and confusing. Consumer Reports, however, has an app called Permission Slip that reaches out to companies on your behalf and orders them to stop selling your information.

Read on to find out exactly how to use Permission Slip to reassert some control over your online data. Plus, here are our picks for the best VPNs to protect your privacy online and the best password managers to keep your login information secure.

What is Permission Slip?

To help you claw back a bit of your personal data, some states have passed legislation that allows you to exercise some control over what happens to it. Depending on the state, you can prohibit data brokers from selling your data or delete your online data outright. But the process of controlling your data on websites can be confusing, and it’s often unclear whether you’ve opted in or out of selling your personal data. And due to the nature of how your data is shopped around, it could be nearly impossible to locate all of your online data and protect it. 

This is where services like Consumer Reports’ Permission Slip come in. Permission Slip does the legwork of collecting the places that might have your data, including more than 100 companies that use your personal information. All you have to do is submit your request for your info to either be deleted outright or simply not sold any more. 

How do I use Permission Slip? 

To get started using Permission Slip, sign up for the service with your email address. I decided to sign up with the email address that I frequently use when signing up for rewards programs or making accounts online — that way I would be addressing most of the places that could be selling my data. 

After signing up, you’ll be presented with options of popular companies and data brokers that could have your information. If you think that company might have your data, and you want to do something about it, select Learn More & Take Action. If you don’t think this company has your data and you would like to no longer see it as an option, select Hide and it won’t clog up your suggestions. 

Once you’ve selected Learn More & Take Action, you will be taken to a screen that shows you what sort of data the company usually collects, and what your options are. Depending on the company and the state that you live in, you could have the option to prohibit companies from selling your data or to delete your account outright. It’s important to note that if you’re deleting your account and you have a rewards program with that company, you will lose those rewards upon deletion. 

screenshot of options in permission slip app
Depending on where you live and who you’re dealing with, you can either order the company to stop selling your data or delete your account entirely.  Consumer Reports/Screenshot by CNET

When you’ve decided whether you want to delete your account with a specific company or simply prohibit it from selling your data, Permission Slip will ask you a couple of questions that can help companies and data brokers correctly identify you and properly take care of your information. 

After you input your personal info the first time, the process for continuing to remove your data is pretty simple. You will just scroll through Permission Slip’s suggestions, select companies that might have your info and then delete your account or prohibit the company from using your data. 

screenshot of permission slip's personal info requests
Permission Slip requires you to input some personal information to help the companies who have your data identify you so your request can be fulfilled.  Consumer Reports/Screenshots by CNET

It’s important to note that while Permission Slip is submitting the request on your behalf, you still might have to confirm the request directly with the company. It also might take a bit of time to have your request processed and your information deleted, so patience will be your friend during this process. 

2 thoughts on “Regain Control of Your Data in 2024 and Delete Your Digital History. Here’s How to Do It

  1. Thank you for sharing this important info! I’m sure it will be a great help to many followers. Keep up the good work!
    Consumer Reports’ app called Permission Slip can help individuals take control of their personal data. The app collects information on companies and data brokers that may have the user’s data, and users can submit requests for their data to be deleted or not sold. Users input personal information to identify themselves, and then select companies to delete their account or prohibit the company from using their data. Though Permission Slip submits the request, users may need to confirm directly with the company, and it may take time for the request to be processed and the information deleted.
    Wayne

    • Thanks a ton for your comment. Mah I know your location and profession.

      Blog admin.
      Dr Chandan. New Delhi. India.

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