Following two long hauling decades of global vaccination campaign, the world is at the edge of eradicating polio. Pakistan is one of the only three countries, labouring under a huge burden of polio, Afghanistan and Nigeria being the other two. The national campaign to wipe out polio and various deadly diseases from the roots have feared failure for the past few years and very recently, a devastating blow when the murders of the aid workers made headlines and pushed the agencies to suspend the Polio Crusade. Over 90 percent of the polio cases being reported are from four major transmission zones in Fata, Khyber-Pakhtunkhwa (K-P), Baluchistan, central Punjab and Sindh.

Pakistan declared a national health emergency in January 2011 uncovering an action plan with a singular goal of disrupting transmission of the disease by the year’s end. Unfortunately, the initiative failed. A recent intensification of the disease with emerging violence has been highlighted, which unfortunately continues up to date. The incidence of the highly infectious disease is relatively low in the peaceful areas, Punjab and Sindh and high in KPK, FATA and Baluchistan.

In 2011, Pakistan reported 198 fresh cases, being the highest in the world. Over 188 out of the 198 new infections reported to have emerged from the violence-plagued areas. Similarly, 55 out of 58 cases in 2012 emerged from Baluchistan, FATA and KPK. The ruling under the new leadership could have the government to eradicate polio from Pakistan; a goal we have almost achieved. However, in the light of recent attacks on the health care personnel, which included women, have raised fear and subsequent departure from respective duties, abandoning the vaccination campaigns and various health associated activities.

Many have spoken about the government responsibilities, highlighted the need for education of the masses, remote accessibility, promising security services and making this world an infection-free place to live in. However, Polio and I sat down with the Pakistani dilemma where we discussed weaknesses thereafter coming up with a plan we called the Success Staircase. Polio highlighted the first step towards eradication – Health education, which by definition is a positive impact on individual, which results in a favourable behavioural change, leading to good health. Health education in primary health care aims to foster activities that encourage people to want to be healthy, know how to stay healthy, do what they can to maintain health and seek help when needed.

It remains the duty of all conscientious persons dealing with each other in everyday life. Therefore, it starts form “Us”. – The second step towards enlightenment as mentioned by polio was sensitization. This step is overlooked by the authorities who race towards achieving bigger goals neglecting the basics.

Therefore, the nation can come up with new ideas, polices and agendas once we have successfully eradicated polio. Those who have access to health care services should be given a tutorial supplemented with visuals (as seeing is believing) whereas those who remain unattended and unreachable should be approached through media and community leaders. In health campaigns driven in the country so far, no special efforts have been dedicated to reach to the illiterate population. Do we and our future really require clothing labels, processed food, tea and telecommunication plans to recover our health liabilities?

How about we incorporate polio awareness regimens with the existing advertisements. We can target the product consumed/adopted widely by the masses to spread knowledge. For example, through the mobile facility, we can extend text/pictorial messages and offer free tele-health services. Polio and Publicity go hand in hand.

Back in my childhood days, I memorized a jingle that played in a short advertisement of a family planning service. I sang it like all other poems from the recitation classes. A very good example in today’s time emanates from the practice of hand-washing which is a primary step towards nipping the disease in the bud. The hand-wash product came up with a good theme and a child friendly song, bagging nationwide incentive.

My idea was to contemplate campaigns and advertisements in an entertaining approach to grab mass appeal. Instead of having crippled children look at the sight of ordinary kids performing daily activities coupled with a distressing melody in the backdrop, make the practice of inoculation fun and enamouring. Bright colours, energetic theme and lively environment is definitely heartening. Even the census participation was made encouraging due to the cheerful rattle; it ran over the tube a hundred times in a day resultantly.

Polio asked to re-establish priorities. In addition to door-to-door services, establish and push school-to-school and community–to-community agenda forward. Bangladesh is becoming an emerging economy showing cohesive tendencies to various changes and demands. It achieved a huge reduction in poverty; there has been a growth in trade and education, overcoming most of their challenges.

Therefore, in order for Pakistan to grow into a healthy nation, we need a collective collaboration and sustenance program and adequate funds free of manoeuvre. Continued education and training of the health care personnel is a very important step towards the quality of implementation. The trainees should be motivated and expectant for absolute health care delivery. A very important aspect of this exercise remains bridging the communication gap.

Special attention should be given to areas of barriers such as social and cultural divide, negative attitudes, insufficient emphasis and contradictory messages. The trainees should also be offered attractive quality packages keeping in mind the objectives of occupational health; thereby encouraging performance and dedication. Special training and advancements should be offered to promote remote access and healthcare relief. Considering the recent event in the lawless areas, operations and killings of the charity and aid workers had gripped the localities with fear.

Polio emphasized upon security as a requisite for the protection of the conduct. All health associated movements and activities should have satisfactory safety arrangements due to various events in history that have endangered medicine and medical practice. Polio and I spent hours discussing the merits of pressing a campaign in a low profile manner where authorities could inoculate children in phases, with adequate security arrangements instead of pulling off a nationwide campaign which may not only be strenuous to supervise but also under-productive. Another idea that hit us was to offer general healthcare facilities which obviously encased the polio proposal instead of highlighting special polio camps and workers.

This attempt could smash its way into successful inoculation of a child at a routine visit and subsequent education of the guardian. Polio called in for an enterprise which could regain trust. The government should re-think the measures previously taken for the medical movement; making nationwide announcements for a child friendly campaign. Local authorities should scheme initiatives entitled to gain confidence of the masses which is the gateway to reliance upon the government.

Pharmaceutical fraud is the biggest threat to the integrity of the global drug supply. With meager training and knowledge, the criminals have made their way in the market generating illegitimate profits. The impact of the convincing fakes has a potential to contribute to world health crisis. The government should run and revise inspection and subsequent quality control programs and announce strict penalties to the offenders.

Our great emphasis has been on the government abilities. Our system should realize the crisis Pakistan is falling into. We as health officials should join forces to formulate a singular agenda instead of feeding our personal motives, with a sole purpose of a Healthy Nation, Healthier Environment, and the Healthiest People.

References:

http://www.emro.who.int/countries/pak/ http://europe.wsj.com/home-page http://tribune.com.pk/